Corporate | Crisis Communications
Communicating your corporate model – and the nuances specific to entertainment organizations, executives and personalities – to the trade and business media requires a nimble and unflappable team. The days of a traditional 24-hour news cycle went out with the rotary-dial phone, and Breaking News is known for not only rolling with the punches but managing them to your advantage.
We design strategic corporate media plans – long-term and short-term – that call for placements in specific outlets and, at the same time, we respond soundly and quickly to unsolicited press inquiries. These combined efforts demand public relations professionals who are simultaneously proactive and reactive and who know how to leverage coverage opportunities – which to embrace and which to “massage” or decline.
In addition, Breaking News maintains a comprehensive calendar of industry events, panels, speaking opportunities and business/trade special issues – across every medium – to make certain that clients are positioned as experts in their fields and areas of artistry.
Breaking News is also in your corner when crises arise, whether personal or business related. Highly skilled in navigating the public aspects of litigation as well as various life changes (such as relationship status) and missteps, our team is ready to restore your image and influence opinion through a collaboratively determined messaging process.
